Robeco

Agency: AML Robeco is a global asset manager based in the Netherlands. Since 1929, the firm has stuck to a unique and highly effective research-based approach – describing itself in a seeming paradox as the ‘cautious pioneers’. With ambitious expansion plans across the world, Robeco needed a powerful brand platform to articulate the firm’s difference in a visual way, then to align audiences and channels across Europe, the Americas, Asia-Pacific and the Middle East. We needed a global campaign capable of reflecting local differences while unifying Robeco’s global communications.

The visual language we created for Robeco combines a wireframe view of the world, populated by real people. These two distinct yet complementary visual elements perfectly encapsulate Robeco’s cautious, analytical approach and the human, emotional benefits of their pioneering investments. The striking visuals are created using CGI digital-first animations and live-action filming, which are then repurposed to provide an integrated communications toolkit for print, digital, social and content.

As seen in the detail images above, this was an extremely complex piece of retouching, which was created using Adobe Photoshop.

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